Coincidentally, I've just read over the early years of 2000AD in Thrill-Power Overload, and one of the things that was said about the then resurrection of the Dan Dare character, was that the Treen were too pathetic, and could've been beaten up by the kids who read the comic.
Personally, I've never seen the appeal of the Dan Dare character - he's such a British Empire crushes alien menace stiff-upper-lipped wanker, merrily enacting genocide without question. However, if anyone can make him sympathetic, it's probably Ennis.
The Revolver version was tedious and grim. The 2000AD version had no soul.
Oh, and anything with the name Branson attached to it, tends to provide incredibly poor service, in my personal experience. I'm amazed that he still associates with his own products, to be honest.