I always think stuff like this - clear, simple written instructions on how to submit, what to do and not to do in putting yourself up for consideration for a job- is the first point of Fail, and I know editors who think likewise.
It's an audition step - just follow the written-down instructions, dummy, and prove you're not a total fucking idiot - and its amazing how many people just can't/don't do it.
How I still treasure the memory of the time, as a favour to a colleague, I put a message up on the artdroids group, asking if anyone was interested in doing some freelance work on a game, and requesting that anyone with the relevant experience email me in private for more details.
And everyone who replied did so on the public group. Exactly as they were asked not to do. Special mention must go to the little treasure who just wanted me to tell him how much he was liable to get paid.
Fail, fail, fail.