I wasn't having a go at anyone, it just seems odd to me that this stuff can't be co-ordinated. Rebellion must know about it, as the approver/licensor, and if merchants can pre-list stuff then why can't Rebellion say "Hey, this is on the schedule"?
The situation with the new game is an odd one because there is a banner on the site, but no mention on the 2000AD home page, news page or Announcements thread. It reminded me of the very casual way the Dredd movie was announced (and other things) hence the comment.