Weirdly I think that this is how the normal Waterstones audience look at the current Dredd trades.
I honestly believe 80% of them don't know 2000ad is still being published.
They think they are new originated content.
One thing I find really irritating about Waterstones is that sign they have over the collections/GN section: IT'S NOT COMICS.
Yes. It. Is.
Well said that man.
Another thing that's been bugging me there a bloke at the Uni I work at whose done a study about how comic book text books help people retain information better than straight text. Its got loads of coverage which has driven me buggie cos
1. They do that bloody 'Wow comics aren't just superheros thing a lot - I'll get you for that John Humprhries
2. Errrr Will Eisner like almost 70 years. He did instructional manuals in comic form for the US army after finishing The Spirit in the 50s. Now some of that was to do with literacy levels but also it helped get across complex ideas much better than anything else. This ain't news...
Ggggrrrrr it feels like there's still so much to be done for people to get past a stupid cliched image of comics. I mean 1986 and all that was 30 years ago and sometimes I don't think we've progressed....
rant over sorry about that.