while doing marketing type things that is, they have to reduce them to a product and work out how to shift them - not to say that the individuals concerned can't care, before any... errmmm marketing Droids think I'm having a pop at them, just when they have their professional hat on they don't think that way, I assume.
It's perfectly possible to do and be both things at the same time, y'know
And no, I know you're not having a pop at me. But ask anyone in comic book marketing and they'll tell you that the profession of selling more comics is not an anathema - at any stage - to a love of and care for those comics - everything I do in this job is an expression of my love for 2000 AD and my desire to see it thrive, prosper, and grow.
To the matter at hand, while we may baulk at the word it's effective at selling more comics and WHSmith's placement of these stands *at the front of their stores* and without charging us tens of thousands of pounds for the privilege is introducing more people to comics AND 2000 AD. There's no bad element in that equation.